Looked after since 2015 and up to date again: the relaunch for Dr. Lea Recoder’s dental practice

What we did

A second generation, not a fresh start

A relaunch after ten years is not a new build on an empty plot. There is content that has grown over time, established routines, and addresses that sit in search engines and in patients’ bookmarks. We rebuilt the website and carried over every existing address, so that nobody ends up at a dead end — neither a patient nor Google.

The advantage: if you’ve looked after a website since 2015, you know which pages are actually visited and which just take up space in the menu.

One landing page per treatment, not one page for everything

The most visible difference from the old website is the treatment pages. Take Invisalign, the invisible teeth straightening: the specialist knowledge hasn’t disappeared, it has been sorted. A dedicated page with the process in three phases, an overview of the misalignments that can be corrected this way, frequently asked questions with answers — and seven videos in which patients talk about their treatment.

This page answers the questions people have before they call. Once they’ve read it, they no longer call to get information, but to make an appointment.

Two languages, two domains

The website is fully bilingual: the German version at familien-zahnarzt-baar.ch, the English one at dentist-baar.ch — each language at its own address that makes sense on its own.

So that search engines don’t treat the two as competing sites, the language versions point to each other, page by page, right down to each individual treatment page. It’s the kind of work you only notice when it’s missing.